The Art Of Data W/ Keith Crumpler – Partner Development Analytics at Sony Music

Keith Crumpler, Partner Development Analytics at Sony Music Entertainment, joins us on this episode of Marketing Mindshare. Keith tells us about the future of data analytics – how it empowers marketing teams to make decisions that enhance consumer experience and how data is powering the music industries from record companies to the artists themselves. For those looking to see how data can be used to help make practical decisions in their business, Keith walks us through his process, including how to avoid analysis paralysis and his choice for top analytic tools.